Many folks have sworn against using Facebook due to privacy concerns and many think it’s already old fashioned compared to Google+. However, I still think it’s important to establish your business presence on Facebook – get your business page up and running. You can check out some statistics on Facebook and see that it’s still the largest social network today with over 500 million active users daily. People log in multiple times a day and there are countless apps and connections to keep people Facebook-ing all day long.
What you may not realize is that you can sign up for Facebook and literally not use it, only because you want to set up your business page. A business page requires a person to manage it, that is why you must sign up with Facebook personally. But it doesn’t mean you need to start posting personal photos and playing Farmville. In fact, I recommend that you don’t waste time on those things. If you are already on Facebook, be sure to check on these privacy settings for your personal account. Otherwise, you can sign up for an account with your business information… to really separate personal from business. You have to be a real person and as a creative entrepreneur, that means you…but use your business email address and related information.
Setting Up Your Business Facebook Page
Facebook can seem really convoluted at times…and even I have trouble finding certain functions. I suppose there is just so much going on, so I thought to share the general process of creating your business page to help make it easier for creatives and artists alike. To create a page, there is usually a link under the main sign-up page or the easier to find spot for me is in the footer!
Once you click the link you’ll be taken through the process to create your page and they have updated the process to make it as user friendly as possible. Just follow the prompts and fill everything out to get started.
There are a few pointers I have to share though…
- Choose a proper name, descriptive if possible…because you can’t change it after a certain number of people have liked your page. Yeah, weird.
- You can create a shorter username afterwards, so linking to your page will be easy - http://www.facebook.com/username/
- Promote your page using social media plugins or create Facebook Like button or Facebook Badge to post
- Official Facebook Pages page…so you can get updates and check out the resources they have.
Now that you have a page, what do you do? Well, first of all, make sure all your general information and contact is included. It’s crazy how some businesses have a page and then barely any information on it. This is another representation of your business, so put up your profile picture, links to your website and shop and contact information.
- You can automatically get your blog posts onto the Wall through NetworkedBlogs and of course, just post directly newsworthy updates and links as well.
- Use the Events feature, so you can invite people to shows, openings and marketplaces happening around your business.
- Search through the many Facebook Apps available to add your YouTube Videos, Add Your Email Sign-Up, Create a custom Welcome Page, etc …
- Facebook has analytics for your page so check them! http://www.facebook.com/insights/
I hope these tips will help you set up your Facebook Business Page properly. It’s always good to have a presence when there’s such a huge audience out there for you to connect with. Give it a try and next week I’m going to explore a bit about advertising through Facebook. It’s really amazing…