Creative Business 101 – Your Facebook Business Page

Many folks have sworn against using Facebook due to privacy concerns and many think it’s already old fashioned compared to Google+. However, I still think it’s important to establish your business presence on Facebook – get your business page up and running. You can check out some statistics on Facebook and see that it’s still the largest social network today with over 500 million active users daily. People log in multiple times a day and there are countless apps and connections to keep people Facebook-ing all day long.

What you may not realize is that you can sign up for Facebook and literally not use it, only because you want to set up your business page. A business page requires a person to manage it, that is why you must sign up with Facebook personally. But it doesn’t mean you need to start posting personal photos and playing Farmville. In fact, I recommend that you don’t waste time on those things. If you are already on Facebook, be sure to check on these privacy settings for your personal account. Otherwise, you can sign up for an account with your business information… to really separate personal from business. You have to be a real person and as a creative entrepreneur, that means you…but use your business email address and related information.

Setting Up Your Business Facebook Page
Facebook can seem really convoluted at times…and even I have trouble finding certain functions. I suppose there is just so much going on, so I thought to share the general process of creating your business page to help make it easier for creatives and artists alike. To create a page, there is usually a link under the main sign-up page or the easier to find spot for me is in the footer!

Once you click the link you’ll be taken through the process to create your page and they have updated the process to make it as user friendly as possible. Just follow the prompts and fill everything out to get started.

There are a few pointers I have to share though…

Now that you have a page, what do you do? Well, first of all, make sure all your general information and contact is included. It’s crazy how some businesses have a page and then barely any information on it. This is another representation of your business, so put up your profile picture, links to your website and shop and contact information.

  • You can automatically get your blog posts onto the Wall through NetworkedBlogs and of course, just post directly newsworthy updates and links as well.
  • Use the Events feature, so you can invite people to shows, openings and marketplaces happening around your business.
  • Search through the many Facebook Apps available to add your YouTube Videos, Add Your Email Sign-Up, Create a custom Welcome Page, etc …
  • Facebook has analytics for your page so check them! http://www.facebook.com/insights/

I hope these tips will help you set up your Facebook Business Page properly. It’s always good to have a presence when there’s such a huge audience out there for you to connect with. Give it a try and next week I’m going to explore a bit about advertising through Facebook. It’s really amazing…

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  • http://www.juneatnoon.com gretchen/juneatnoon

    I think you can set up a business page without linking to a personal profile if you want. (At least, you could at the time that I signed up for mine.) The down side is that you can’t do much of anything just operating as a page. You can’t post on other people’s or businesses’ walls, etc. And that’s why I ended up linking to a personal profile anyway–but you’re right, you don’t ever have to use it if you don’t want to. :)

    I sort of hate Facebook, but I do think it’s helpful for a small business, so I grudgingly gave in, ha!

    • http://www.tortagialla.com linda

      Thanks for your insight! I think Facebook can be confusing and things are changing all the time… so there are probably many ways to do the same thing. I sometimes hate it all as well… but I do think it’s important to reach as many folks out there as possible… haha… grudgingly give in if it’s worth it!

  • http://jqlinesocuteithurts.typepad.com/ jacqueline

    Dearest sweet linda, welcome home from your travels! I hope you had lots of fun! :) I missed you.
    I have a personal Facebook page and a fan page. I actually really like facebook connection. It keeps me up to date with family and friends news. Have a lovely merry happy friday and a wonderful merry happy weekend sweet friend! Love to you!

    • http://www.tortagialla.com linda

      Hi Jacqueline! Thanks so much for the welcome home…it’s definitely nice to be back, but now I’m trying to catch up and get back into the swing of things. Everything feels foreign … ahha! Will try to catch you on facebook then – ciao!

  • http://www.thevintageartist.com Niki Jackson

    Dear Linda, Thank you for stopping by my blog. Hope you’ve had a wonderful holiday. Blessings Niki x

    • http://www.tortagialla.com linda

      delighted! thanks so much!

  • http://creativeconceptsdesignstudio.blogspot.com/ Alex

    Welcome back Linda! Say hi to my beautiful country for me :)

    I have an FB page, but I recently got on G+ and I got more contacts and quality connections in a month than in a year on FB…I just think FB will die eventually, that’s my opinion, because it’s just not user-friendly. G+ is so much better in that regards and I personally like its looks, “circles” and “hangouts” so much more than a still page. It’s just more dynamic – I like action! So I will probably come off FB soon.

    • http://www.tortagialla.com linda

      Ciao! Yes, I agree that G+ is definitely trying to take over… but nevertheless, there’s still a lot of audience with FB. I think perhaps it might depend on what audience you are looking for perhaps!

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