If you are a Gmail user have you enabled the new tabs feature? There’s a lot of talk over the changes and it’s going to invariably affect marketing for all creative businesses. There’s good and bad, but generally I really like the new Gmail as a long-time user.
Basically, the new Gmail gives you the option to turn on tabs and organize your emails into 1 to 5 tab categories – Primary, Social, Promotion, Updates, and Forums. You get to choose which tabs to use if you want to use them at all. After using the new setup for a few days, I quickly realized how much time I was wasting previously with distracting email.
I always hear about people battling their inboxes and not being able to keep up. Try using tabs and you’ll soon realize how much time you might have been wasting sorting and deleting all the social media, promotions and forums type emails. How many hundreds of Facebook emails do you get in a day?
Even if you want to follow those avenues in your email inbox, the new tab organization forces you to deal with the direct emails first. In a way, you get this automated priority to work through. Obviously it’s not perfect for everyone, but I find that the new Gmail is helping me prioritize.
Also, if you star or move an email into the primary tab, Gmail will remember that preference. Nice! From a Gmail user perspective, I’m loving the change!
From a creative business owner perspective, I realize that email marketing has been affected by this change… there are so many Gmail users out there! It’s even more important to keep in touch with your subscribers, asking them to star your email into the primary tab and obviously to create great content that people will want to read instead of delete!
My tortagialla subscribers – please remember to star the next [tortagialla] newsletter email from me or to drag it into your primary tab! That will ensure that you get my emails – pretty please! I’m going to be sending out something special this Friday as a thank you
It’s good measure to revisit your plans on a regular basis, so that you can adjust to the changing times and take into account what is working or not working. With the life change of being a new mom these past months, I’ve definitely had to revisit my own creative business plans…
I’m using my own advice and following through my guide – The Creative Entrepreneur Toolkit – revising previous goals and also updating the toolkit itself along the way. The more we do, the more we learn! I’ve realized that my take action task for the week is a psychological battle. To admit that I can only do so much and work has to scale down when there are other priorities in life. Duh!
It’s obvious, but seriously a hurdle for me. I’m quite prolific and creating keeps me going! It’s something that enlivens me a sense… so now that there’s limited time and the boy seriously doesn’t take more than 45 minutes naps… I’ve had to alter my expectations!
It’s not about giving in, it’s about being realistic and moving forward.
Perhaps I’ll make other tradeoffs to carve out more time for my creative endeavors (sleep less?), but something has got to give. Yup. It’s a mental battle more than anything else…
Do you regularly revisit your plans and revise your goals? Are they realistic and jive with your lifestyle?
Last week I skipped my weekly take action task as there were some family events that took over my time. So today I’m playing catch up on a variety of items. First off, I need to tidy things up in my new studio space…
As you can see, my space is doubling as drying clothes space – yikes! Not the most pretty or inspiring, so I really need to clear things out and clean up. I require a clean space to really get cracking and working efficiently. Although I’ve learned to at least put like items in the same place, over time it still becomes a messy pile. Time to sort and organize!
I think it’s important to actually plan in buffer time for your projects and generally – for every day life! Catch up days, extra buffer time here and there. We all need to catch up once in a while, right? Do you include catch up time in your actual calendar scheduling? Something to consider!
The idea was to go simple and let my art shine through. Although I still have a lot of room to grow, it’s also been enlightening to finally have a library of my work all there front and center. It’s been a great confidence boost as well! Like all things in life, over time the dust piles up and things simply need adjustment and renewal. Same for your website and online presences.
Fix those broken links, update those photos and post those new works already! I’ve found it helpful to actually schedule in time for website maintenance. Monthly, quarterly and yearly for different aspects of your website works well.
So what do you need to shape up on your website and/or blog today?