If you are a Gmail user have you enabled the new tabs feature? There’s a lot of talk over the changes and it’s going to invariably affect marketing for all creative businesses. There’s good and bad, but generally I really like the new Gmail as a long-time user.
Basically, the new Gmail gives you the option to turn on tabs and organize your emails into 1 to 5 tab categories – Primary, Social, Promotion, Updates, and Forums. You get to choose which tabs to use if you want to use them at all. After using the new setup for a few days, I quickly realized how much time I was wasting previously with distracting email.
I always hear about people battling their inboxes and not being able to keep up. Try using tabs and you’ll soon realize how much time you might have been wasting sorting and deleting all the social media, promotions and forums type emails. How many hundreds of Facebook emails do you get in a day?
Even if you want to follow those avenues in your email inbox, the new tab organization forces you to deal with the direct emails first. In a way, you get this automated priority to work through. Obviously it’s not perfect for everyone, but I find that the new Gmail is helping me prioritize.
Also, if you star or move an email into the primary tab, Gmail will remember that preference. Nice! From a Gmail user perspective, I’m loving the change!
From a creative business owner perspective, I realize that email marketing has been affected by this change… there are so many Gmail users out there! It’s even more important to keep in touch with your subscribers, asking them to star your email into the primary tab and obviously to create great content that people will want to read instead of delete!
My tortagialla subscribers – please remember to star the next [tortagialla] newsletter email from me or to drag it into your primary tab! That will ensure that you get my emails – pretty please! I’m going to be sending out something special this Friday as a thank you 😛