I must admit that I have never really understood marketing. Because I didn’t know how to approach it, I simply avoided it altogether. I often fell into the trap of thinking, hey, if I create great stuff, people will just find me naturally, right? I never want to be a pushy sleezy salesman and marketing seemed to just be about advertising your life away.
Boy, was I wrong! What a mistake and incorrect perspective on marketing.
Turns out, marketing is not about tactics to trick people into spending money. It’s not about manipulation. It’s really about getting your offering in front of the people who actually want it!
Marketing is the conversation and relationship between you and your right people.
So ultimately, you can make it what fits for your personality. That sounds nice and non-slimey, right? In fact, it sound pretty cool and something I definitely want to cultivate.
After the first week of April Bowles-Olin’s class on CreativeLive: Double Your Followers with Creative Marketing my entire perspective on marketing has shifted dramatically.
I’m learning what it really means to market yourself and clear steps on how to approach it. I have a feeling that marketing will be a part of my everyday creative life and I’m not dreading it! Amazingness!
I purchased April’s course after seeing a coupon code elisejoycreativelive to save 35% from Elise Joy’s podcast. Amazing discount and either way the course is an great value and totally worth the price. It’s 5 weeks of marketing bootcamp that is easy to understand and to take action on. That aspect is really important to me, because we can intake all we want, but if action is not taken, the results don’t come!
I wanted to share my excitement regarding my shift in thinking about marketing and this super affordable opportunity for all of us to learn from April. Yay! You can purchase Double Your Followers with Creative Marketing via this link which gives me a slight commission kick-back, but of course I only talk about things I love, so it’s a win-win! You can also watch the course for free during the live broadcast, so definitely tune in and listen up.
I hope you enjoy, learn and change your perspective on marketing as well, because now, finally, marketing totally makes sense to me.
Do you love pretty paper? Does instant gratification sound good? Check out HappyPrintClub.com, my online stationery club with new monthly printable designs. There are matching envelopes and club members have access to the entire library of past releases (over 20 cards now). All for only $8
This month I’ve released a cute set for the Fall to celebrate cozy coffee season, offer some encouragement and celebrate Halloween in cute style.
Club members can download and print immediately, so come join us!
I’ve caught up and added in my July and August photos to my handmade memory book. I’m realizing how nice it is to include just pages of photo pockets, because it is faster and easier. However, I don’t really LOVE the look of it… so I still don’t think I would convert totally to Project Life style. I suppose I’ll always do a mix of it all in my scrapbooking. Here’s a peek at my various pages…
It’s crazy that we are already nearing the end of the year. My book is definitely fat and I hope to be able to fit in the whole year, but perhaps maybe Christmas will be separated out because I’m bound to have a lot of photos. Again, doing this for a year will give me clarity for how I want to proceed next year. I’m still using Studio Calico project life kit supplies. I really have an overflow of supplies because I don’t use that much product in general… I just love seeing photos more than anything else.
How is your scrapbooking and memory keeping going?
Just posted a freebie over on Happy Print Club today, in celebration of my birthday. It’s a big milestone, even if it’s ultimately just another day in the life…
But these events do help us to mark out our time here, giving us pause to reflect, adjust and keep moving forward. I’m feeling so grateful for all that I have… so just wanted to say thank you with what I can contribute to this world – pretty design. It might be a little something, but it’s something. My thing. So enjoy and thank you again. My heart goes out to you all.
Do you love stationery printables? Check out HappyPrintClub.com, my online stationery club with monthly printable greeting card designs. Designs have matching envelopes and club members have access to the entire library of past releases. It’s a digital collection of beautifully designed stationery at your fingertips for only $8.
This month I’ve released a cute set of card designs, enjoy the ride, my classic cute girl and a floral pattern.
Club members can download and print immediately. There are over 15 designs in the library to date and more bonuses will be added. Join us!