Creative Business 101 – Do Giveaways Work?

by Linda | Jun 23, 2011 | my creative journal

Many blog for the joy of sharing and writing, but when it comes to your creative business, your blog is an important marketing tool. Ultimately, you need to get in front of people’s eyes, so the right people can find you and fall in love with you. Great products, services and content keep people coming back, but driving new traffic to your blog is essential as well. Otherwise, you won’t get new readers to continue growing your audience.

So here enters the giveaway – one of the many marketing promotions used by bloggers. It is meant to attract lots of people given the FREE aspect, but are you really accomplishing something? I’ve been trying to understand how one goes about a giveaway and if they truly work as a marketing tool. Of course, I understand that many giveaways are about giving back to your current readers…sort of like a thank you or perhaps a pay-it-forward idea. But I’m talking about using giveaways as a business tool.

I’ve experimented with giveaways in the past

There’s no doubt that giveaways attract people. I’ve had experience in getting a huge boost in traffic and so many more comments than usual. But sometimes I think you are attracting the wrong people. After all, there are websites dedicated to simply listing giveaways online. I’m pretty sure there are crawlers out there who enter all of them and win just by sheer volume and chance. It doesn’t seem like a giveaway would attract  the right people. In fact, it sort of runs into the subject of free stuff and how offering lots of free, actually dilutes your audience. I know that Sister Diane has blogged a lot about the topic and it’s definitely something I wrestle with.

If you are trying to make a business out of your creative work, getting an audience of people who are only looking for free stuff doesn’t work! Certainly there’s something to be said about community participation and the sharing of ideas, so it’s not all about sales. But ultimately, you do have to find potential customers…otherwise your business isn’t a business.

In my opinion, I think giveaways do work, to a certain extent. If you think about advertising in general, there’s the idea of brand advertising. You are just getting your brand out there and more known in the community. So you aren’t pushing a specific product with your advertising, you are just saying here I am and I’m kick ass because of xyz. This plants a seed…so when people actually need your particular product or service, they will say – hey, I have heard of them before…and hopefully it leads to sales.

So giveaways do help in the brand advertising department…but you have to realize that posting on your blog alone, will mostly attract the “I want free people” and your current readers. You have to do a lot of promotion to get brand new people into the game. That’s why many folks do a giveaway on someone else’s blog. You auotmatically get the brand advertising with a whole different audience. In a way, it is like partnering up with another business…because you might have a common audience.

I’ve joined giveaway events – reaching really huge audiences

But what if you want more? This is when a giveway is coupled with a product review or hook to sign-up or get connected in some way. When you include a product review, you are in fact trying to “sell” a particular something…usually what you are giving away. No doubt that if someone really wants the product, they’ll just buy it directly. So you get the branding and the sales offer.

In addition, if you ask people to follow you in some way, then the connection has started. Although you might not retain all those people – many just subscribe and unsubscribe from newsletters for example – you will still get a certain amount of new eyes following you in the end. I think you have to realize that it is okay to say goodbye to the people who are uninterested. They aren’t your people, afterall.

So I think giveaways work, but to maximize the potential you should try to hit all options available to you and get the most out of your effort. If your goal is to attract a new audience and potential customers, you need to reach a new audience, introduce something specific and get people hooked in some way.

What do you think about giveaways? Have your experiences been positive or negative? Do you track the success (or failure) of your giveaway?

A-Z Art Journal Beginning

by Linda | Oct 25, 2010 | my creative journal

Welcome, welcome to the start of my A-Z art journaling adventure! I posted about being accountable to myself and just wanted to do this little project for me personally, giving myself time to play and reflect…because I feel that it’s really important to nurture our personal projects – whether a concrete goal or just fanciful thoughts. With everything going on in our busy lives, sometimes it’s hard to make time to just creatively play. We all want to do certain things, but consider creative play an extra rather than part of our schedules. I decided to schedule time for my art journaling, because it is important to me and deserves to be a priority. Each weekday I’m going to journal on a topic around a chosen word, as I go through the alphabet A-Z. I like having that bit of structure as well as the beginning and end to this little idea. This will go on through November for Art Every Day Month as well…join me if you’d like to play along! So to begin I spent today making my journal and decorating the cover.

I didn’t have anything in mind and just went with my whim for everything. Sometimes we overplan and it’s just not as fun anymore…so I really want to get free and go crazy with this project. Go with the flow and just see what happens. I’ve been trying to organize and clean my space as well, so really trying to use all the bits and bobs I already have rather than buying more supplies. It’s so easy to forget that you have something in supply already! So I decide to go with a half-page size journal, not too ambitious to ensure I could finish a page a day.

Taking some watercolor paper I already had lying around, I took it out of the binding and just ripped each sheet in half, enough for the entire alphabet. I actually really like the circle part, so just left that in as part of the paper of my journal. Adds a bit of detail and texture already!

I poked my holes with an awl and just bound it together using the Japanese stab binding technique. You can find a lot of tutorials online and it’s super easy. I just sort of wing it…whatever holds it all together.

I ended up with an even number of holes, so the ends of the strings didn’t end up in the middle, but instead of trying to hide it on the back, I thought it would be great to incorporate into the cover of my journal. I painted with acrylic paint, scratched all over, added pieces of die-cut leather, felt hearts, paper cutouts and letter stickers for the titling. Just things I had lying around and quite happy with the results. I think sometimes if you just go with the process it’ll come out balanced in the end…no worries on perfect composition!

My favorite part is the messy painting and scratching parts. I just love the texture and sort of random natural forms…definitely fun, too! Here are so close-ups so you can see the details and that’s it for today. Just made the journal and decorated my cover to start with! Until tomorrow!

Coptic Stitch Bookbinding Tutorial (The Easy Way)

by Linda | Aug 16, 2010 | my creative journal

The coptic stitch bookbinding method is another way to bind your book with a spine that opens up completely, so you can lay your book flat.

Sometimes it’s also called chain stitch in bookbinding, but more often it’s called coptic stitch binding. I think it’s a great method for when you have book covers that are individual boards instead of completely wrapped around the entire journal spine area.

With coptic stitch you will bind all the signatures and covers together with one long thread and a connected stitch that holds everything together tightly, but still with a lot of flexibility.

The pages of your book will open up completely flat and that’s a big reason why this method is so popular. You might have seen these types of hand-bound journals around, because of the exposed stitching in the spine area. It looks pretty cool and although there are variations (as with everything) – this is my method of doing the coptic stitch with just one needle.

Bookbinding Materials Needed:

From a materials standpoint, your book is made up of the cover material, paper inside and the thread that holds it all together.

The tools you’ll need include a needle to sew your book together and an awl or something to help you punch holes.

For this particular journal, I’m using a roll of self-adhesive paper to cover regular cardboard for the covers.

The paper inside is plain cream colored printer paper and I’ll be using a curved needle with linen string. I also have an awl and holepuncher to make holes.

You can easily find coptic stitch bookbinding materials in your craft store or order them online. Here are links to the tools I have and they are pretty affordable – all available on Amazon. You can even buy a whole kit to start off with, giving you everything you need for bookbinding.

Please note there are affiliate links in this article that give me a slight commission if you click through and purchase at no extra cost to you. Thanks for supporting this blog!

Materials I use from Amazon:

• Bookbinding starter tools set
• Chipboard
• PVA glue
• Bookcloth
• Crop-A-Dile heavyduty holepuncher
• Waxed lined thread
• another bookbinding tool set with curved needles…

Preparation:

Before you jump into sewing your book together, make sure you have all the materials and separate pieces prepared. The more accurately you prepare all the separate pieces, the easier it will be to complete the coptic stitch without too much frustration!

First, prepare your book covers. Usually you want a thicker material to protect the pages of your book, hence the use of cardboard or hardboard or bookboard. You can then cover the boards with fabric, leather, decorative papers. In the bookbinding world, you can also use bookcloth to cover the board, which is a flexible fabric material that you can glue over your covers.

In my journal, I’m just using regular cardboard (which isn’t the strongest because it bends easily, so keep that in mind). Then I’m using a decorative paper that already has adhesive to cover the boards.

It’s a straightforward process of cutting the paper to size, gluing it to one side of the board. Trimming the excess corners and then folding over the edges and gluing them down.

Finally, for the inside of the covers, I decided to use a dark brown paper as lining – to cover that final raw cardboard that shows. I find that it’s nice to add some kind of contrasting color for the lining of your covers, gives it a pop of color and something unexpected when you open your book.

And with that I have prepared my covers for my book. However you would like to decorate your covers, make sure they are ready to go!

Then it’s a matter of choosing the paper you want inside your book and folding the papers to create your paper signatures. It’s up to you to decide how many pages you want and how many signatures you want (a signature is a bookbinding term for a stack of folded paper).

Now that my cover and paper signatures are ready, I punch all my holes to get them ready for binding.

Depending on the size of your book, it’s like creating pillars or foundations that are holding your book together. So just decide on the number of holes that will hold everything together without pages moving about.

Also, sometimes people choose more or less holes depending on how they want the spine to look. Because the coptic stitch is seen in the binding, it’s a cool design that you want to showcase. That’s also why you sometimes seem holes that are not evenly spaced, because someone chose to do that on purpose to create a cool design.

Just make sure you punch your holes in the same place for both covers and all your pages through the middle of the signatures. The key factor is to make sure they line up, so when you sew your book, it’s easy peasy and things don’t slide around.

It helps to mark your holes or create a template to mark all your holes on the cover and signatures, so you don’t make mistake.

For the cover, I punch the holes using a heavy duty leather puncher. For the paper signatures, I punch holes in the center of the folded papers with my awl – using my guide to make sure everything is the same.

Remember that your holes don’t have to be gigantic when you punch them – just enough to get your needle and thread through. Obviously the larger you punch the holes the more you are weakening the paper… so just be careful!

Once all your materials are prepared, then you are ready to sew your book together using the coptic stitch method.  It’s a pretty easy and straightforward process that is not difficult, it’s just learning a new pattern of stitching.

Also remember that you can have as many signatures as you would like in your book. Sometimes you see pretty huge and tall spines and the flexibility of this stitch makes it very movable and snake-like. I think it looks cool, but it might not be the most handy if you are wanting something practical to use. So keep that in mind!

Coptic Stitch Tutorial:

To start your coptic stitch, cut your thread in one long piece and string it through your needle to get ready to sew. Now it’s sometimes hard to estimate how much thread you will need. But you don’t want to run out, because tying knots half-way just makes it a harder process and weaker binding. But if your string is too long, you might get into trouble getting everything tangled up in knots as you work with it (hence why people like to use waxed thread that doesn’t get tangled).

One way to think about how much thread you need is definitely to measure out the whole length of your book and however signatures you have, because for sure you will have to sew up and down all the signatures of paper. Which coptic you are creating knots as well, so it’ll take up a bit more thread as well! There are some calculators out there but it makes my head hurt, so I just add more thread and keep things as neat as possible so the thread doesn’t get caught! As you make more books you’ll come up with your own way to measure out how much thread!

To start my coptic stitch, let me explain and show you in photos what I am doing. First, I put my cover down and the first signature to attache to it. I’m opening up my paper signature and starting with the bottom hole inside.

Bring the thread out and under the cover board to attach it to the signature…

I like to wrap my thread around the cover board one more time, so it’s a double loop before putting my needle back into the signature bottom hole where I came from. This is just my personal preference. It depends how large your holes are, how delicate your paper is and how thick your thread is… so try it out in the future if you want to vary up your stitch designs.

I make sure everything is tight and aligned, then tie a knot. The important part of this method of binding is keeping the cover and signatures on top all aligned…because that’s exactly how it’s going to end up in the end. You want a perfectly aligned stack of signatures on the covers, otherwise you’ll be sewing things in place all crooked. You can definitely use clips to help you hold papers in place.

From this point, I just move up one hole and repeat the process of looping around the cover and coming back up. Only difference is that there is no knot to tie, you just keep looping through to attach the signature to the cover.

When you get to the last hole, after looping onto the cover, instead of going back into the same signature you stack on another signature and go into that hole.

See how I’ve come up from the top hole in my second signature here…then I immediately go to the next hole…

…and on the outside I want to attach this signature to something, but there are no holes to go through like with the cover. Instead I loop my thread in between the signatures below it, in this case the first signature and cover. Just stick your needle into the left side of the stitch already there and exit to the right of it.

This is a kettle stitch that connects the stitches together and creates the cool pattern on the binding. It is for this stitch that I use the curved needle, because it’s so much easier to stitch it in between the signatures when you have a curved needle to loop around.

Here’s a close-up of the needle pulling the thread behind the existing stitch of previous signatures, from the left side to the right side. You are making a little loop to basically connect the new signature to the rest of the book.

Once you’ve made this loop, the kettle stitch, and tightened the thread, you stick the needle back into the hole you came from and repeat going down the line of holes.

Remember when you are sewing the thread back into a hole you have already used, do not pierce through the thread that is already there. That would be cutting through your thread and making it weaker. Just put them next to each like friends!

So repeat the process until you go through all the holes of this signature (basically connecting it to the stack you have… and when you get to the last hole, after doing the kettle stitch instead of going into that same hole again, you add another signature and go all the way up to that new signature bottom hole.

Then repeat the whole process, again and again until you attach all your paper signatures.

Once you get the idea, you’ll be able to continue for as many signatures as  you have. You are basically attached your paper signatures one by one.

Now that I have added all 5 of my paper signatures, the final thing to do is to attach the cover.

I know there are ways of attached the final paper signature and cover at the same time, but I find it confusing, so my method is to just do the same thing with the final cover piece.

With just the cover left, I sort of do the same thing. But I weave through the last signature again, meaning it will have a double thread inside, but I don’t mind that at all for the ease of understanding this process.

So going back to my last paper signature done and now having to add my cover.  I do my double loop around the cover to match how I attached the front cover and do the kettle stitch to attach it securely to the book and then go back into the last signature of paper. I move up one hole and repeat the steps. It’s sort of doing the same thing, only attaching the cover back into the last paper signature.

When I get to the last hole, instead of going back into the paper signature, I actually go in between the cover and paper signature.

I loop the thread around that stitch and tie a knot here to finish binding the book. One of these days I might learn another method that is cleaner, but this works nicely for me and the books I create are strong and don’t fall apart. So that’s good for me!

You’ll end up with a book that has a snazzy coptic stitch binding showing, very neat and secure. You’ll notice that the kettle stitches create a column of “v” or “u” looking pattern in the binding – which is very cool. The very left and right holes will look like half of that design, since it’s the edge.

Now you can see how the book lies completely open when flat on a table… because of the way it is stitched together. That’s one of the big benefits of coptic stitch binding. You can see the entire page and most people find it great to write and work in because of this feature.

Of course, if you add too many paper signatures things may get imbalanced and unwieldy, so try it out a couple times, make a couple books and see what you like!

I hope this coptic stitch bookbinding tutorial was helpful – it’s my easy process of doing it with one needle!

I have also blogged about another chain stitched journal here and even though it looks cool, I’ve found it to be too fat. So that is the warning about giant books!

Too complicated still? You might want to try some other easy bookbinding tutorials I’ve written:

• Make a journal with a sewing machine
• Accordion bookbinding journal
• Let’s Make a Journal
• Longstitch bookbinding tutorial

I like this kind of coptic stitch binding and find it cool, but I know it’s the easiest way ever. It does require precision and you want to make sure you tighten and keep things aligned as you sew the book up. Otherwise your signatures will be oddly hanging or crooked. I have even ended up tightening too much sometimes and the book doesn’t close completely because the thread is pulling on it… so beware!

You can of course, just put some paper weights on top of a finished book to even it out over time. The thread will stretch over time and use.

There are many other coptic and chain stitching tutorials out there, so don’t hesitate to find a youtube video that shows you the process in real-time or take a bookbinding course in person somewhere. It’s really the easiest way to learn, because you just have to dig in and try it for yourself!

DISCLAIMER: This post contains ads and affiliate links where applicable.

More Resources:

I wholeheartedly recommend CreativeBug (Get 3 months subscription for $1) because they have a coptic stitch tutorial as well and it’s very official by a professional bookbinder, so that is something to check out!

As with all things, once you try it a couple times, you’ll figure it out. So don’t hesitate! The results are satisfying for sure, so have fun!

Here are some bookbinding books on Amazon if you are looking to learn more:

• Hand Bookbinding
• Cover to cover
• Bound: Over 20 Artful handmade books
• Bookbinding: It’s background and technique
• Making Handmade Books